At the .barcelona domain we’ve developed a project to help sports clubs and organisations in Barcelona to go digital. Entitled elmeuclubesportiu.barcelona, the initiative has enabled them to launch a website (or update an obsolete site) and to link their digital identity with the city’s values.
“For many this was an unresolved project they couldn’t take on for financial reasons, and this opportunity has come as a gift to them as they’ve managed to cover their needs”. Toni Burrueco is a sports promotion specialist with the Barcelona Institute for Sport and has been one of the main facilitators for this project.
The digital revolution we are immersed in forces us to adapt to new ways of consuming information. This also applies when it comes to engaging with members of organisations.
“Sports organisations and their communication have a mainly dynamic reality that transforms social media into the website for many of them. Yet a website with its own domain enables them to post content that goes well beyond the day to day, explaining who they are, what they do, their history, the connection with their surroundings… A website for a sports organisation is a diamond that needs polishing”, insists Burrueco, “it’s the gateway for discovering their work for anybody interested in taking part or joining the organisation, and even for sports rivals”.
Through Barcelona City Council, the Barcelona Institute for Sports and Fundació.cat, interested clubs without a digital presence or with an obsolete page can now get a free single-page website with photos, a description of their services, contact details and the option of showing their location on the map.Thanks to this project, municipal facilities that have launched websites include the Carlos Pérez de Rozas Municipal Baseball and Softball Ground and pioneering organisations such as the Centre for Underwater Recovery and Research. Sports associations such as Futsal Dante and the Picornell Athletic Sports and Health Club have joined others with recently created sites, such the Turó Basketball Club and Rollergrind, to become part of the .barcelona ecosystem.
