Month: April 2025

Drive your website’s SEO with a .barcelona domain

Posted on by Lluis Ouro

There are still those who are unaware that a .barcelona domain can benefit their website’s SEO. Adding the .barcelona domain to your website infrastructure can be a highly efficient strategy for improving your presence in search engines, particularly if your project is linked with the city.

Either way, regardless of the domain extension you use, the most important thing for achieving a good position is that you work on the content and structure of your website.

How you can use the .barcelona domain to reach your target audience:

·       Clear geolocation: a .barcelona domain says a lot. It shows that your project is linked to the city. It can help you to position your website better in local searches, particularly if you offer products and services in Barcelona.

·       Set yourself apart from generic domains: a .barcelona domain makes you stand out. You’re not just another .com, you’re a brand with personality and local identity. Users won’t forget you. The .barcelona domain identifies you with the city’s values, an open, creative and cosmopolitan city.  

·       A relevant domain: choose a domain name that makes it clear what your project is about. You’ll help Google and users alike to understand you better from the outset.  

·       Content conceived for your audience: publish content linked to the city, use keywords linked to Barcelona and give local customers a voice.

Five steps to strengthen your .barcelona domain’s SEO

1.    Make sure tour website is well programmed and compatible with search engine standards.

2.    Get quality links with websites with authority and relevance.

3.    Improve the loading speed for your site and offer a fluid user experience.

4.    Work on your keywords, particularly those linked to your activity and location.

5.    Filter your target audience well and adapt your message to their needs.

Make the most of the .barcelona domain to connect with your local audience better and stand out in search engines.

How does the ICANN guarantee good management by registration companies?

Posted on by Lluis Ouro

One of the responsibilities of the ICANN is to ensure that domain registration companies meet the established standards and regulations, the goal being to guarantee the security and reliability of the system. If a registration company does not achieve the minimum requirements, they may lose their accreditation. Although this measure is not often adopted, it is needed for the domain name system to function properly.

Main reasons for losing accreditation:

1.      Non-compliance with the accreditation agreement for registration companies (RAA): when domain data protecting the privacy of holders are not maintained correctly.

2.      Fraudulent practices: activities such as the falsification of information or the sale of inexistent services.

3.      Non-compliance with payments: registration companies must be up to date with the payment of taxes and annual ICANN payments.

4.      Lack of collaboration in audits: registration companies are obliged to collaborate when the ICANN conducts audits and checks operations to guarantee compliance with regulations.

5.      Lack of client support and service: registration companies must guarantee suitable customer service and offer technical support for domain holders.

6.      Commitment to security: registration companies must work for the security of the domains they manage.

How does this affect domain holders?

When the ICANN withdraws accreditation from a registration company, the domains they manage are transferred to another operator. This process may mean changes in technical management or in access to the control panel. However, these situations are not very common and domain holders generally receive clear instructions to avoid any sort of disruption.

At the .barcelona domain, we work to ensure that any incident of this type is managed promptly and efficiently, keeping any disruptions for users to a minimum.

Fhar.barcelona shows the way forward for housing in the city

Posted on by Lluis Ouro

The FHAR initiative, which brings together professionals from the public and private sectors to work on the future of the right to housing, is back at the Palo Alto Barcelona site on 7,8 and 9 May, with experts and professionals from this sector taking part.

The fourth edition will be looking at some of the main topics of debate, such as the regulation of the market, taking into account the perspectives of the administration, private companies and organisations defending the right to housing.

The programme for the FHAR  includes discussions about one of the options for turning the current situation around: increasing affordable public housing, with the participation of representatives from different administrative levels.

Decarbonisation is one of the goals that will be achieved through improved energy efficiency in housing. The main areas of innovation and transformation in this area will be presented at the forum, with a look at international models.Besides the discussion sessions, workshops and visits to different housing projects in the city are being organised, including new-build projects and energy renovation projects in public housing. More information at fhar2025.barcelona.

Markets are a click away with mercatsaunclic.barcelona

Posted on by Lluis Ouro

“Mercats a un clic” is up and running, offering an online sales platform for Barcelona’s municipal markets. Fifteen markets have joined in with the initiative, which allows customers to shop at markets from anywhere and at any time of the day.

The platform allows users to place orders with a mobile app or on the website mercatsaunclic.barcelona. This enables markets to adapt to new needs and shopping habits, with customers able to receive their orders at home or pick them up from the market, even outside of opening hours thanks to refrigerated lockers located at market entrances.

The pilot project “Mercats a un clic” began in June and currently has 91 participating establishments, offering a wide range or produce such as fruit, fish, seafood, poultry, eggs, meat, pulses, cold meats, cheese and dietary products.You can place your order at mercatsaunclic.barcelona.