When you register a .barcelona domain, you not only get a website address but you acquire part of your digital identity. Your domain is the name people use to find you on the internet, a reference point for your users and customers.

That’s why it’s essential to renew it in time.

What could happen if you let your domain expire?

When a domain expires, it is no longer yours and it enters a process where it may become available again for other people to register – you can see all the steps here.

At this stage, somebody could take advantage of the exact moment it becomes available and register it quickly. If this happens, you can lose control of your domain and your internet name, losing other services such as your email in the process.

It’s not a common situation, but it is a real possibility and easy to avoid by renewing in time.

Reasons for renewing your domain

• You protect your identity: whether it’s a brand, your project or personal blog, your domain forms part of your digital reputation.
• You avoid service interruptions: if your domain expires, your website and your email may stop working.
• You convey professionalism and trust: maintaining your digital presence gives your visitors security.
• You maintain the SEO position you have achieved: to make the most of the traffic and visibility that your website and external links have accumulated.

• You avoid unwanted use of your domain name: if somebody registers your recently expired domain, they could use it for projects and content that do not align with you at all.
• You avoid unpleasant surprises: sometimes somebody can register an expired domain to then resell. If this happens, getting it back could be much more expensive than simply renewing it in time.

Make it easy

Keeping your .barcelona domain active is very easy. Activate automatic renewal. Check your registration company’s contact details and note the renewal on a calendar. This ensures that your project continues to have a safe space in the digital world, always under your control.