Keys for improving your digital sustainability

With technology becoming part of our daily life, digital sustainability has emerged as a new concept that refers to the capacity to use technology responsibly, minimising its environmental impact and maximising its contribution to society. In an increasingly connected world, digital sustainability is essential for ensuring a prosperous and equitable future.

Here are ten tips to help you to be more sustainable in your use of technology:

1.    Optimise energy use: Configure your devices to use the energy saving mode and turn them off or leave them powered down when you’re not using them.

2.    Reduce, reuse, recycle: Where possible, use refurbished or reconditioned electronic devices instead of buying new ones. Recycle your old electronic devices responsibly.

3.    Use the cloud for storage: Use cloud services to store files and data instead of using servers and physical discs.

4.    Buy energy efficient devices: When purchasing new devices, look for energy efficient options with certificates such as ENERGY STAR.

5.    Minimise unnecessary browsing: Avoid the automatic reproduction of videos and animations, as these consume a large amount of energy and data.

6.    Eliminate unnecessary apps and files: Clean your devices and servers of apps and files you no longer use. This will help reduce the burden that the use of resources has on the system.

7.    Use digital communication: Choose email, instant messaging and videoconferencing instead of paper communication or unnecessary journeys.

8.    Keep software updated: Keep your software updated to ensure you’re using the safest and most efficient versions.

9.    Protect your privacy: Be aware of your personal data and how you share it online. Use safety tools and privacy configurations to protect your information.

10.  Foster digital responsibility: Educate yourself and others about digital sustainability and promote the responsible use of technology through education and awareness.

We hope these tips provide some guidance and help you to use technology and the digital environment more sustainably.

Differences between a registration company and a domain re-seller

In the online world, a domain is the name we want people to use to find us on the internet, the one we put in the address field. It needs to be unique in the world, and that’s why it needs choosing carefully before anybody else can register it.

If we want to buy a domain, we need to do so through a registration company or a domain re-seller:

·       Registration companies are authorised by the ICANN to issue domain licences. This means they can create and sell domains themselves. Some provide domains to the general public and other sell domains wholesale to re-sellers.

·       Just like registration companies, internet domain re-sellers are companies which sell domains directly to end users. The only difference is that they cannot issue the domains themselves and must buy them beforehand from a registration company. Internet domains are a product and as such can be bought and sold, and re-sellers have permission to do this.

Re-sellers tend to purchase domains in bulk and registration companies apply discounts, giving them a profit margin. In addition, many re-sellers are not simply devoted to selling, but also offer additional services such as better customer service, web hosting and web design. These services mean clients prefer them to large registration companies, where they can only buy the domain name.

Where can I register a .barcelona domain?

All you need to do to register a .barcelona domain is to click here, where you will find registration companies and re-sellers from which you can choose the option which best adapts to your domain.

How to protect your brand on the internet

Being present on the internet is vital when it comes to opening a business, whether we’re giving information on our products and services, explaining who we are or even selling online. Because of this, as soon as we set our minds on starting a project, we need to think about registering the domain we will use as our name on the internet. This is because the domain name will be the one people know us by online. These names are globally unique and there can be no duplicates. Users identify the domain with the business and/or products and services being offered. Because of this it’s essential to choose a good domain name which matches each profile. If you’re unsure where to begin, here are some tips to help you get started.

What many people are unaware of, is that while we might have a registered business name, this does not guarantee the right to use that same name online. This makes it very important to check first to see if the name is available, in other words that nobody else has taken it, and to register it in our company’s name as soon as possible.

It’s also very important to bear in mind the date that the domain registration period expires, as if we don’t renew it within a few days the domain will become available again and anyone could register it.

When it comes to protecting a brand on the internet, it is common to register other domains which are similar, or which have other terminations. This way we avoid many searches taking users to other websites, and we prevent other parties from registering them in a bid to harm our brand. For instance, if our website is lamevabotiga.barcelona, the best way to protect our brand would be to register labotiga.barcelona or latevabotiga.barcelona.

This might initially seem an unnecessary investment, as perhaps we only use one or two of the domains we register, but it is a minor cost compared to the headaches it could save us. Shielding our internet brand is as important or even more important than physically registering it.

Familiar with your rights and obligations when it comes to registering a web domain?

When we register a domain, we are signing a contract with a registration company. Contracts often make for heavy reading and on many occasions, we accept them without being fully aware of what we are giving our consent to. These agreements are based on ICANN terms and conditions, but the law and regulations in the country where we are registering the domain are also important.

First and foremost, as the holder of a licence for a domain name we have the exclusive right to use that name for the period of time established. These periods normally range from one to ten years. The longer we register the domain for, the lower the annual price.

Apart from this, when we register a domain, we have some obligations. The first is to provide our data correctly and reliably, without any negative effects for third parties. This includes our full name, postal address and email. This information must be updated when the registration company asks us.

At the same time, we have a very important obligation to registration companies, which must keep our data safe so that it cannot be used fraudulently. However, whenever the authorities request data, they must provide them.

A domain registration works very much like any other contract. There are agreements between the registration company and the domain purchaser, but above this is the current legislation in each territory where the domain is contracted. Because of this it is important to know where our registration is located, and which laws govern the domain contract. For instance, if we have a domain name dispute, it will be the courts in the country of registration who will decide.