Tag: domain

Your .barcelona domain takes no holidays, but you do!

Posted on by Comunicació

The summer is here, bringing with it the temptation to lower our digital shutters a little. Rhythms change and teams are smaller as people take holidays. Yet SEO does not go on holiday, search engines continue to index sites, users continue to look for content and the competition keeps on working.

Don’t fret! The good news is that with a little planning, your .barcelona site can keep working while you relax.

1. Schedule content before you leave

SEO thrives on regularity. If you stop posting content for a few weeks, search engines don’t know this and when you come back in September, perhaps the competition has got ahead of you.

The key is simple: create more content in the spring months and schedule content ahead. You might not be around, but your content is still there. 

2. Use August as an opportunity

If you’ve got less work that usual, it’s the perfect time for tasks that always get put off:

  • Update obsolete content: check old posts, check that links work and update any information that has changed.
  • Optimise content for AI: implement metadata and check your content is well-structured for AI systems.
  • Plan the autumn: which content do you want to publish when you come back from your holiday? Get ahead with this so that you have an advantage when the time comes.

3. Adapt your website to the summer reality

If your company changes the way it works in the summer, the website needs to reflect this:

  • Update customer service times and keep them visible.
  • Prepare automatic replies that indicate response times. 
  • If you offer summer discounts, give them visibility with a pop-up or a banner.
  • Redirect users to social media if this is where you keep your information up to date more frequently.

4. Think about mobile formats

In the summer, people use their mobile phones to look for information: from the beach, from their balconies, the airport or the train. Make sure your .barcelona is visible and working properly in small-screen format.

5. Create light and different content

The summer is a good excuse to move out of your comfort zone. Try formats that you don’t normally use. Assess the reaction that these new resources get and remember that in the summer you’ve got a bit more leeway to experiment. 

Relax, you’ve earned it. But leave your .barcelona domain ready to work!

Bring your business, organisation or project to life with a .barcelona domain! Register it here. 

Your city, your .barcelona

Posted on by Comunicació

Naturally, everything changes. And recent years have seen Barcelona become transformed to adapt to people that live here or experience the city in some way.

It’s ten years since the city started to have its own domain, .barcelona.

Having its own domain means having its own real space on the internet, a place that belongs to you, that bears your name and that identifies you.

The .barcelona domain is the way that people in Barcelona have of existing on the internet: of having our own place, of being able to show what we do every day and offering everybody a window to see it. From anywhere in the world, from any device and at any time.

And that’s no small thing, internet is a vast space, much of it unknown and full or noise, where it’s increasing more difficult to stand out. Yet there is a way to say who you are and where you come from right from the start: with your own .barcelona domain.

The .barcelona domain says it all:

It indicates a geoterritorial location that everyone recognises, people and search engines alike: Barcelona.

It shows that your business is linked to Barcelona’s values: a cosmopolitan city, welcoming and full of people, with plenty of sunshine, a Mediterranean diet and a great atmosphere.

It indicates a genuine project, with personality. Whether you run a business, form part of the social sector, manage a cultural space or are developing your own personal project, there is room for all this under .barcelona.

The domain has become a brand for our part of the world, a recognisable address, which thousands of people in Barcelona have chosen to exist online.

Barcelona is changing. The internet is changing. But the .barcelona domain continues, growing with the city.

Register your .barcelona domain now.

Ten years on, the internet opens up again with the arrival of a new round of ICANN domains

Posted on by bernat.lleonart

This year is a complete one for the .barcelona domain. We’re celebrating ten years on the internet, a decade when we have accompanied hundreds of companies, projects and communities that have opted for Barcelona as their digital address. Yet this anniversary coincides with a very special moment for the whole ecosystem of domain names: for the first time in a decade, the ICANN is opening up to new domains.

The .barcelona domain started life ten years ago

The last time the ICANN opened up to the creation of new generic domains (gTLD) was in 2012. That process led to more than 1,200 new extensions, including domains such as .bmw, geographical domains such as .berlin, and themed domains such as .shop and .eco. And of course, .barcelona, which marks its tenth anniversary this year.

That round transformed the internet. It showed that the network could be more diverse, more local and more representative of the global reality.

New window in 2026

On 30 April 2026, the ICANN officially opened the application period for the new round of the new gTLD programme. The window will be open until 12 August 2026, and any organisation, company, government, community or association can present their candidacy to manage a new domain extension.

The goal of this new round is to continue expanding and diversifying the internet domain name system, fostering competence, inclusion and the representation of communities with no presence until now on the internet. For the first time, applications in non-Latin alphabets are being accepted, a step to make the internet more accessible around the world.

How does the process work?

The ICANN has published the Applicant Guidebook, with full information on the whole process: requisites, assessment, resolution of conflicts between candidacies and contractual conditions with the ICANN.

All this information can be found on the official page newgtldprogram.icann.org.

A forward-looking anniversary

The tenth anniversary of the .barcelona domain is a significant moment. It reminds us of where we come from and inspires us to keep working for Barcelona to have a strong and visible digital presence around the world. The internet is growing again. And we’re there.

You can find all the information from this article at www.icann.org.

Meeting point: CENTR Jamboree in Berlin

Posted on by bernat.lleonart

DENIC, the organisation that manages the de. domain, gave a presentation in Berlin to introduce the CENTR Jamboree, the annual gathering bringing together workgroups for European top-level domains, ccTLDs and associated members.

This year’s Jamboree was particularly important for the .barcelona domain: the team from Accent Obert, which manages the .cat and .barcelona domains, presented its international research project funded by ICANN Grants and putting the .barcelona domain and 10 other geoterritorial domains at the centre of current debate: how does AI affect the online visibility of geoterritorial domains?

The great change in internet searches

The project aims to respond to a question that is causing increasing concern in the sector: in an environment where internet searches are no longer just Google, Bing and DucakDuckGo, but also ChatGPT, Claude, Mistral and other AI systems, are territorial domains still visible?

So far, positioning efforts have focused on traditional search engines. Yet the eruption of language models and generative searches are changing the rules of the game. When somebody asks AI “what’s the best pizzeria in Barcelona?”, do websites with .barcelona domains appear? Are they treated the same as other domain extensions such as .com and .es?

These are the questions that this project aims to address.

How does the research work?

The investigation has two main lines of analysis:

  • Assessment of traditional search engines: how geoTLDs are indexed and positioned in conventional search engines.
  • Assessment of AI environments: how AI systems treat geoterritorial domains when responding to questions from users.

In addition, all the methodology uses open-source reusable software, meaning that other domains can adapt it and continue the research beyond this project.

The presentation of the CENTR Jamboree was by Beatriz Guzmán and Josep Masoliver, from the Accent Obert team.

Why is it important for you as a .barcelona domain holder?

If you have a .barcelona domain, the results of this research affect you directly. Understanding how search engines and AI treat geoTLDs can help you decide and act in connection to your domain: learning to treat content so that your page is more visible to both traditional search engines and AI models, enabling you to adapt to how users currently conduct searches on the internet.

We will provide updates on the progress of the project. Because the future of the internet is decided every day, and the .barcelona domain is present.

Discover the new website bringing together all the city’s museum options

Posted on by bernat.lleonart

This strategic project starts life with the aim of becoming the definite digital reference point for the city’ s heritage, addressing the current dispersion of information and offering for the first time a unique access point to the activity of over sixty museums, exhibition centres and heritage spaces.

The new museus.barcelona website brings together municipal, consortium and private facilities all in one place, breaking down administrative barriers to focus on user experience.

An active and dynamic cultural gatekeeper

The museum website has been designed to function as a specialised cultural agenda and point of reference. The platform allows users to intuitively browse temporary exhibitions, permanent collections and specialised family activities at city museums. It also operates as the backbone for the ICUB’s heritage programmes. Events such as ‘Museum Night’, the festival ‘Barcelona Dibuixa’, ‘Museu Endins’ and the special programmes for Christmas, Summer and La Mercè have their own centralised space. This means that once the specific campaigns are over, the information is retained structurally and not lost on temporary websites.

To guarantee quality and relevance, the website has a content generation and management team devoted to gathering information daily, ensuring that the agenda is a reliable and trustworthy source for the general public and cultural promoters alike.

Follow the Grand Départ of the Tour de France 2026 on its .barcelona website

Posted on by bernat.lleonart

This summer sees Barcelona host one of the most prestigious and outstanding professional cycling events in the world. On the website, letour.barcelona, you can find all the latest relating to the event in four languages: Catalan, Spanish, English and French. The website offers detailed information on the three stages in Catalonia, on 4,5 and 6 July 2026, with maps, altitude meters and technical data, plus a historical look at previous occasions when the Tour has passed through Catalonia.

The site also has specific sections on the three Catalan cities taking a prominent role in this edition: Barcelona, Tarragona and Granollers, with practical content and information on culture, tourism and access for visitors. Finally, in the section on the latest developments, you’ll find news relating to the preparations for the Tour and activities being carried out in the areas involved.

Registration open for volunteers

You’ll also find a registration form on the website to provide support for the organisers and inform people during the event. To take part, you need to be at least 16, speak Catalan, Spanish or French, and attend a training session. Each volunteer can choose the stage, municipality and availability.

The .barcelona domain is successfully presented at Bizbarcelona

Posted on by Comunicació

The .barcelona domain was presented at Bizbarcelona on 4 and 5 October. This was an opportunity for us to present the .barcelona domain to the city’s self-employed professionals, local businesses and small enterprises, and establish a direct connection with all those interested in using this domain extension to improve their online presence.

Barcelona Activa, the city’s local development agency, provided us with a space for answering visitors’ questions and concerns about the city’s domain. Being able to connect their businesses in a digital environment to the city and its values proved to be a clear advantage over other extensions when it came to thinking of a domain for their project.

Besides dealing with inquiries and clearing up queries, we at the .barcelona domain also organised two information chats during the event, focusing on the numerous benefits that the .barcelona domain could bring businesses and the self-employed. 

Participation in events such as Bizbarcelona provides .barcelona domain with an exceptional opportunity for promoting its importance and finding out at first hand the needs of the city’s businesses and professionals. Given the growing importance of having an online presence, the .barcelona domain is also being presented as a key tool for businesses keen to stand out in Barcelona and attract more clients, local and international alike.

The Grec Festival is also .barcelona

Posted on by Comunicació

The collective voice is the idea underpinning the 47th Barcelona Grec Festival, with a programme inviting reflection on how group awareness enriches individual qualities. You’ll find full details on this edition at festivalgrec.barcelona.

Between now and 30 July you can enjoy local and international productions that look at global issues such as the conservation of nature, women’s voices, the consequences of war, the importance of giving visibility to people at risk of social exclusion and the increasing presence of artificial intelligence. There are also activities all around the city, while “La Xirgu en família” offers shows, concerts and workshops for families to enjoy with the children.You’ll find the full programme on the website festivalgrec.barcelona, where you can also download it, buy tickets and keep up to date with the latest news. Not to be miss

Meeting between .barcelona, .cat, .gal, .eus and registration companies in Barcelona

Posted on by Comunicació

The domains of .barcelona, .cat, .gal and .eus shared our plans and outlook with registration companies in a working session on 8 June, explaining our future projects, forecasts for the evolution of the market and internet trends.

The session began with a round table with Josep Maria Ganyet and Marc Argemí, moderated by Albert Cuesta, about the impact of artificial intelligence for the use of the internet and its influence on the domains market, as well as its relevance for online security and identity.

In the second part of the meeting, the domains explained our current projects, as well as the action planned for the coming months and our outlook moving forward.

The meeting provided an opportunity to share the attributes of the .barcelona domain, at the service of companies, organisations and individuals with established links to the city or looking to associate their project with the city’s values. We were also able to introduce registration companies to the projects being carried out by .barcelona to reduce the digital divide.

Sessions such as this one help us to share experiences and opinions, enabling us to work together with other domains and registration companies to improve user experience.

WordCamp: connecting with the WordPress community

Posted on by Comunicació

WordCamp Barcelona, the event bringing together professionals and fans of WordPress – the most widely used open-source content management platform in the world–, was held in the city on 5 and 6 May. The team from the .barcelona domain had the chance to take part, connecting the WordPress community with our city.

We had plenty of visitors to our stand in the exhibition space at the fair, where we were able to share detailed information on the singularities and unique advantages of the .barcelona domain and resolve doubts on how to register a .barcelona domain, personalise it and take advantage of it to increase the online visibility of projects linked to the city.

We also spoke to various .barcelona users, who highlighted how a domain linked to the city has helped them to position their business or organisation on the internet. Among those attending, we met the team from Web Empresa, who talked to us about the solidarity project glaucomacongenito-luah.barcelona to help Luah, a girl with a degenerative visual illness who has had an operation in the city.

We also had the chance to attend various talks and sessions where digital marketing experts and local web developers shared their experiences, offering the chance to get to know the local WordPress community close-up.

Taking part in WordCamp Barcelona was a great opportunity to get to know the local WordPress community and connect individuals and companies with the digital identity and values of Barcelona. See you at the next WordCamp!