A uniform resource
locator, or URL, refers to a website address or another type of internet
resource. The term is used because a URL is the specific address assigned to
each of the resources available on the network, enabling them to be located and
identified. By resources we understand websites, documents, attachments, files,
folders etc.
We can’t
begin to imagine how many thousands and millions of resources there are
published on the internet, with new ones added every day. It’s an immense
volume of information and each resource has its own exclusive URL. It’s perhaps
no surprise then that most addresses consist of an endless combination of
numbers and letters, which are often unpronounceable. One downside when it
comes to sharing these addresses is the number of characters they occupy.
That’s a problem if we want to share them in a post, or particularly in a
tweet, where characters are limited. Long and seeming illogical addresses can
also be a bit of an eyesore.
URL
shorteners
Because of
this, URL shorteners have been around for a few years now. These free pages
enable us to paste in the address we want to share and automatically generate
another much shorter and exportable link. This address has exactly the same
function as the long version, redirecting the user to the original URL.
Another
advantage with shorteners is that URLs can be personalised, meaning that after
the shortener’s domain we can write the address we want to, making reference to
the content of the site the link will take us to. This helps the person
clicking on the link to know where they are being redirected to, and also
allows for a freer and more creative use of text.
There are
plenty of URL shorteners, most of which have generic domains, seeking internationalisation
or a short name which is easy to remember. But if you’re looking for more
personalised alternatives, there are some which have geoTLDs.
One example
is ja.cat, a
URL shortener in Catalan which also allows addresses to be personalised.
Similarly, i.gal
shortens addresses with the Galician domain, and if you’re looking for a
shortener in the Basque language then labur.eus is for you.
Other
advantages to URL shorteners
Besides the
two main advantages mentioned, of reducing the number of characters and
personalising the URL, there are other advantages that are perhaps not so
obvious.
Some
shorteners allow for the extraction of data on interaction with links, meaning
that an analysis can be made of the statistics for our sites and others. This
data may show the number of clicks, their geographical origin and the number of
shares.
Many shorteners
also make things easier by offering the option of directly programming posts on
social media. URL shorteners don’t affect SEO either as they simply re-path the
original address, meaning all the work to position the resource stays intact.